Recent news about the load time of websites has recently caught our attention. According to a recent study by Radware, load times for websites have been increasing over the last 12 months as marketers heed the call to include more engaging digital content, such as high-resolution images and video.
Ecommerce allows consumers to source products from around the globe as well as quickly and easily compare prices. At the same time, ecommerce merchants are able to pass on reductions in fixed costs to their customers in the form of lower prices. The result has been a marked focus on price. However, a recent study by digital marketing solutions provider EPiServer shows that price is not everything.