Appreciating how people need and want to interface with information is critical to the success of any content service. Excellent user experience comes from understanding their requirements, then ensuring the availability, fitness and performance of tools to meet them.
KipCast recognises the critical importance of providing easy to use and easy to understand applications that deliver a first–rate user experience. To do this, we offer a number of agents & tools, developed with user-centred design at their core:
Every KipCast agent or presentation tool is configured for the specific needs of your brand, audience and business objectives. The following are some that are currently in service and available for immediate deployment:
Whether referencing a single publisher source to create a packaged mobile version of an existing online property or pulling from many disparate sources to create an entirely new content service; KipCast Blackberry Personal Agent provides seamless aggregation of news and other items into an interactive and easy to navigate format, optimised for the device.
Using a combination of “always-on” Content Harvesting (or pull via publishers’ existing APIs), semantic processing and device-oriented republishing, brands can give customers an immediate view of stories and articles as they are published. What’s more, a rich toolset and user-personalisation adds substantial additional value to the content, with facilities such as:
Designed to address two developments in content consumption; customers’ increasing desire to receive and read content, particularly news, on a range of devices of their choice while on the move and publishers’ need to monetise online content.
Built on the same back-end content assembly, processing and aggregation as the Blackberry agent but delivered through a fully customisable, platform-independent reader interface built in the latest Adobe AIR Technology. The AIR-Portable client presents an automatically updated but fully downloaded packaged version of any online property, ideally suited to current and next-generation e-readers, laptops and netbooks, whether reading online or offline.
As you would expect, the client has all the same personalisation, custom view, searching and sharing tools (and more) of the Blackberry agent but presented in the context of a rich viewing experience, that can include multimedia and interactive content and as with the Blackberry, brands can decide on a choice of free, subscription download or pay-to-view charging.