Recent news about the load time of websites has recently caught our attention. According to a recent study by Radware, load times for websites have been increasing over the last 12 months as marketers heed the call to include more engaging digital content, such as high-resolution images and video.
On one hand, the inclusion of rich content enhances the customer experience, leading to higher satisfaction and increased conversion rates. On the other hand, it increases demands on bandwidth, resulting in a slower and in some cases frustrating experience for consumers, especially for those on mobile devices. In fact, a recent study by Brand Perfect showed that 67% of consumers regard slow websites as the main reason for basket abandonment with UK retailers missing out on more than a billion pounds in lost sales.
A native extension to your ecommerce operations represents a potential solution to this dilemma. By downloading digital content directly to a mobile device, customers can browse superb quality images and engaging video content that promotes a high quality brand image and increased conversions. All this without the need for customers to be constantly connected to high speed internet. In fact, product galleries can be browsed and orders built in offline as well as online mode giving you access to consumers when other ecommerce sites don’t.