Email marketing is as important as ever. Rather than reducing it’s relevance, advances in technology are forcing email marketers to evolve. The brands that move fastest to realize the opportunities… read more →
Ecommerce retailers in the US enjoyed another record holiday period (Thanksgiving to Cyber Monday) in 2013 according to an infographic released recently by Monetate. Sales during the five days increased… read more →
What is a brand advocate? Brand advocates are the people that are willing and able to communicate their positive views and experiences with your brand and recommend your brand to… read more →
Recent news about the load time of websites has recently caught our attention. According to a recent study by Radware, load times for websites have been increasing over the last 12 months as marketers heed the call to include more engaging digital content, such as high-resolution images and video.
Ecommerce allows consumers to source products from around the globe as well as quickly and easily compare prices. At the same time, ecommerce merchants are able to pass on reductions in fixed costs to their customers in the form of lower prices. The result has been a marked focus on price. However, a recent study by digital marketing solutions provider EPiServer shows that price is not everything.